Apple Pay Integration

Apple Pay: An easier way to pay within apps

What is Apple Pay?

“Apple Pay is a way to make easy and secure purchases in apps, simply by placing your finger on your Touch ID to check out.”

Apple Pay is a contact payment technology, as well as a feature on the latest iPhones and Apple Watch. It pulls customer credit cards, debit cards and other sensitive-payment data from the Wallet app, enabling use of an iPhone 6, 6S, SE or Apple Watch as a wallet in a store or in app checkouts.

Apple Pay Works With:

  • iPhone 6 or iPhone 6 Plus and later

  • iPad Pro, iPad Air 2, or iPad mini 3 and later

  • Apple Watch (when paired with iPhone 5 or later)

Secure Technology

Apple stated that it does not save transaction information or card numbers on its servers, though recent purchases are kept in the Apple Wallet app.

Apple Pay, which has a tokenised backend infrastructure, makes card payments secure by creating a number or token that replaces card details. More specifically, it creates a Device Account Number for each one of a user’s cards.

According to Apple, the Device Account Number is assigned, encrypted, and securely stored in the Secure Element, a dedicated chip in iPhones and Apple Watches, and when a payment is initiated the token is passed to the retailer or merchant. The retailer or merchant therefore never has direct access to customer card details.

Statistics

  • Percentage of US credit cards that Apple Pay is available for: 90%

  • Increase in transactions on Apple Pay from 2015 to 2016: 500%

  • Number of small businesses that accept payments using Apple Pay: 2 million

  • Number of Apple Pay-friendly contactless payment terminals worldwide: 10 million

  • Store with largest percentage of Apple Pay users: Whole Foods

Statistics from: http://expandedramblings.com/index.php/apple-pay-statistics-facts/

 

 

Processing Mobile Orders

A Mobile Order Just Came In...Now What?

  1. Designated staff member(s) receive an email
  2. Designated staff member receives a text message (limited to one but can be changed anytime in your Drync Portal)
  3. Review order details
  4. Accept order in your Drync Portal
  5. Print invoice (2 copies) and gather product
  6. Change status to “Ready” in your Drync Portal
  7. Set Aside or Deliver
    1. For “in-store pick-up” - put product in Mobile Pick-Up area with invoice attached
    2. For “delivery” - assign to an employee for immediate delivery (calling the customer before leaving is optional)
  8. Change order status to “Delivered” or “Picked-Up” in Drync Portal when order has been completed

A Mobile Customer Came In For Pick-Up…. Now what?

  1. Thank them for placing a mobile order
  2. Direct them to the Mobile Order Pick-Up area, or bring them over yourself
  3. Ask that they pull up the order confirmation email
  4. Find their order by matching the order number and/or name with printed invoice
  5. Check customer’s ID
  6. Review order with customer
  7. Have customer sign a copy of the invoice (optional) and file it; give the customer the second copy
  8. Change order status to “Delivered” or “Picked-Up” in your Drync Portal when the order has been completed
  9. Export list of orders at the end of the day and ring out to “XXX” in POS
 

Merchandising Your App

How Do I Promote Things in My App?

Creating promotions in your app is quick and easy. The first stop in your product feature-making journey is the “Merchandising” section of the Drync Retailer Portal (www.drync.com/portal).

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Merchandising Explained

In the Merchandising section of the Portal, you can choose to feature single items or collection of products.  

Adding an item is used to feature one product. Examples include "wine of the month," "beer of the week," or another special product that is currently being featured.

Adding a list is for creating a collection around a central theme that showcases multiple products. For example, "Discover Piedmont," "New Years Eve Bubblies," or "Staff Picks," and so on.

On the Merchandising page you can view all your past and current features, arrange how they appear in the app, see which storefronts feature them and view the campaign duration.

A few things to note :

  • The Order of the List - The order of your enabled lists is how they will appear in the app. To rearrange the lists you can simply drag and drop the lists to how you would like them ordered.
  • The Campaign Duration - The campaign duration sets the parameters of how long you want the collection to run. If you set it to end on a certain date, it will automatically stop showing in the app.
  • The Enabled/Disabled Status - An enabled list means that the list is live, and currently visible in your app. A disabled list is not live, but can be saved for future use.
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Fields for Creating a Featured List

  1. Choose a List Name and creating a list around a unified theme.
  2. Add a list description, or “blurb.” This describes the collection and what makes it unique. Maximum word count is 220 characters.
  3. Upload an image that represents the list's theme. It does not have to be exact - the system will crop and scale it to 640x300 pixels for you. We also have several stock images that are already sized to the right dimensions available to you here.
  4. Set the campaign duration. You can automatically set it to end on a specific day. Set it and forget it!
  5. Select stores, or stores that will include the featured list on the front page of their app store. Stores with multiple locations can attribute featured items or lists to just one store, select stores, or across all platforms.
  6. Choose an author for the list. The author’s name & photo will show up next to the collection. An author can be an individual, or a store entity (eg. Staff Picks). If you like to add an author, contact partners@drync.com.
  7. Choose the Storefront Display style Before enabling your collection, decide how it will look in the app - by choosing either a "rich" or "basic" collection.  A rich collection is more prominent in the app, and should be used for the collection to which you want to draw the most attention. If you have multiple collections, we encourage a mix of rich and basic.
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8. Click "Update Featured List," and your changes will be saved.

Now,  you are ready to add products!

 

Adding Products to a Featured List

To add items, click on the add item button, and then search for the products by name. You can search for products by grape, or a specific bottle of wine.

For example, a search for Chardonnay brings up any product in your inventory that has Chardonnay in the name.

We recommend adding a maximum of  20 products to a given list, otherwise they might get lost in the shuffle.

To add your product, click on "Add To List," and you are prompted to write a blurb about that specific product. The blurb is meant to describe the tasting notes of the product, or information about the producer. The blurb has a text limit of 220.

Continue adding your products until your list is built. Update the list, and voila! You have created a collection.

Tips for Adding One Item

Adding an item is used when you want to highlight one specific product. The process is basically the same as creating a list, but with less steps. When you click on "Add Item" you will be brought to the search page.

Using Chardonnay again as an example, here are the results for "Chateau Montelena Chardonnay."

Next click on "Feature It," and the portal will walk you through a similar process as the featured list to edit the details for your product:

  • Name the item
  • Blurb
  • Campaign Duration
  • Stores
  • Campaign Status
  • Create Featured Item

Troubleshooting Tips

  1. If you cannot find a product try typing variations of the name
  2. If a product does not have an image associated with it message Kat at Drync
  3. A featured list can still be enabled, but not active if the date has expired 
 

Using PromoCodes

Promotional offers, or PromoCodes, are a great way to help market your app, your store and any sale promotions. Drync will provide you with these at your request!

Below is a guide on how you can use them, how to customize the promotion in the best way for your discount, and what options you can choose from when deciding on your promocode.

Introduction to PromoCodes

The Code

All promotions have a code that the app user can type in to get their discount. These codes should be relatively short, ideally less than ten characters, and should be relevant to the promotion offered.

Examples include: Gold10, mix6, BUBBLES20, SpanishRed, ShipFREE

Store Selection

 If you are a chain and multiple locations, you are able to select whether or not this promocode is valid for certain locations or all locations.

Types of Discounts

There are two different discounts you can use:

  • Percentage Discount - This allows a customer to take a fractional amount off of their overall order.
     
  • Dollar Discount - This takes a fixed amount of money off of an order after everything is added to a customer's cart.

You can choose if you want this discount to be applied to the Net Amount, the Gross Amount, or to the Shipping Cost.

Making a Promo 

Time Duration

You can choose any period of time you would like this promotion to run for by providing a Start Time and an End Time.

Price Range  (Optional)

Both a Minimum and Maximum price can be provided. For example, certain promotions may only be applied on purchases of $200 or greater.

Bottle Count  (Optional)

Like Price Range, a Minimum and Maximum number of bottles may be given (This may also be an exact number of bottles). For example the Promo works only for up to 6 bottles, or a minimum of 3 bottles need to be purchased.

Customizing Your Promotion

Product Filters

There are several ways that we can concentrate a promotion to make it more specific:

  1. Type of Alcohol
    The first focus is limiting a promotion to a specific style type of alcohol, such as a discount on only Beers, Wines, or Spirits.
  2. Region
    You can mix up promotions by selecting specific countries, states, regions or appellations to discount.
  3. Alchohol Style
    From discounting Sparkling or Rosés, select Tequilas, or American IPA’s, it is easy to select a specific style of alcohol for a promotion.
  4. Price Range
    You can also select a range of prices for the bottles you want for a discount. You can list a maximum bottle price, minimum bottle price, or both to further limit what is available for this promotion.

When you're ready, contact Kat at Drync with all of your promocode information to get things started.

 

Using Push Notifications

A push notification is a message that pops up on a mobile device. App publishers can send them at any time and these notifications can even appear on a users lock screen.

For your Drync app, push notifications are sent through https://www.localytics.com.

On Localytics you will need to create your login information and then you will be taken to your app dashboard page, which looks like below.

To create a push notification, click on the “Messaging” tab found under “Marketing” on the left side of your dashboard.

Next, you'll see the screen below. This will show you active campaigns, the number of pushes you sent out in the past week, and the number of pushes that users opened. If you scroll down you will be able to see previously sent pushes and a quick snapshot of their stats. Clicking on the push name will open a new page with more detailed data for that specific push notification.

Creating Your Own Push Notification

Begin by clicking on the green plus in the top right of the page and selecting “Push” in the drop down menu. 

On this page you can give the campaign a name, the app user does not see this name.

Next, choose the category that best represents the goal of your push campaign, 

The "How to Measure the Goal" section tells Localytics what data to focus on measuring. For example, "App Launch" will measure and provide you with the data on how many people clicked your push notification and actually opened your app. This measuring tool can be switched to reflect what you want to focus on.

Hit "Continue to Audience" in the bottom right of the page.

Selecting Your Audience

Note, your campaign name will be on the top left.

Here you can select "Everyone" to send to your entire list, "Saved Audience" to select an audience you've uploaded separately, or "New Audience" to upload a new list. 

The "Enable a Control Group" box is checked when you reach this page. If you do not have a lot of individuals with push enabled, then having a control group is a useless stat due to too small of a sample size.

We suggest keeping this box unchecked until you have a larger audience. Then click "Continue to Creatives"

Your Creatives

This next screen is your "Creatives," or what the user sees. The most important fields on this page are “Title” and “Message.” 

The "Title" is what will show up as the first bolded line in your push notification. This should grab user's attention. In the "Message "box should be no more than 2 lines worth of text, highlighting your promotion. This is the rest of what will show up on the user's screen.

Further down on this page, you can insert a deep link url that Drync will provide you. This will take the user to the specific bottle or collection that the push notification is referencing. You open the tab with the click tab to the right of “Deep Linking.”

For more information about deep links, click here.

A/B Testing*
*If you do not want to create an A/B test skip to scheduling

In the left menu you have the option to add a creative if you want to perform an A/B test. You will be able to set up an additional message to send out at the same time, or your "B" message. 

Clicking “A/B Test Setup” takes you to this page

Here you can set up the percentages of people receiving each of the different messages.

Scheduling Your Push Notification

Clicking continue takes you to the Scheduling screen. Here you decide when the notification will be sent out to users.

You can schedule it for:

  • 1 time immediately

  • 1 time scheduled at a specific time

  • Or automated to send it on a set schedule for a period of time

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The above screenshot displays the different options you have for delivery. Once you've selected your option, click "Continue and Confirm."

Select how often you want to run the notification in the drop down menu displayed below.

Fill out how many times you want a device to receive the notification, when it will begin and end, then select "Continue."

Finally you can review all of the information for your push notification and even send a test message. 

Testing Your Message

If you test this push, this popup screen appears, click “Enable Test Mode.”

Type in your cellphone number and hit send, then follow the instructions that appear on your phone.

UPON LEAVING THIS PAGE MAKE SURE TO HIT THE “DISABLE TEST MODE” BUTTON

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When you’re ready hit the green "Activate" button. There will be a second confirmation for activation and then your push notification will be live!