What is a Smart Banner?
A Smart Banner is a way to raise awareness about your app while a user is already viewing your website on their mobile device. If a user is viewing your website on their phone, a Smart Banner pops up informing users to open or download your app. The link is known as a "smart link," meaning it includes the routing logic to automatically open the app when a user clicks on it.
If the app is already installed on a users device, the Smart Banner will launch the app when a user clicks on it. If the user does not have your app on their device, tapping the Smart Banner will direct the user to download the app in the App Store.
If your app is not available in the user's location, the banner will not display.
Example of the Smart Banner if the user does not already have your app installed.
Example of the Smart Banner if the user already has your app installed.