Facebook Ads for Your App

Your company Facebook presence gives you access to the one billion people who are connected online. What better place to promote your app?

Using your Facebook for Business Manager you can set objectives, customize content, specify your audience, and monitor and analyze your results to help you see what works, what doesn’t, and what else you can do to reach your objectives.

Creating a Facebook Ad

Follow these easy steps to create Facebook Ads that promote your products and your app.

Choose an Advertising Objective

The first step in creating a Facebook Ad is deciding your objective. This helps the Facebook algorithum measure your data. For example, if you want to create an ad to increase traffic to your website or get more people to download your app, select "Traffic" under the "Consideration" column.

Naming Your Ad Set

Next to "Ad Set Name," add a name for your ad set or use the default name that appears.

Select Your Page*

*You'll only be prompted to "Add a Page" if you've selected an ad objective that requires a "Page" selection. If this happens, you can select your store's page (or specific location page).

Choose Your Audience

In the "Audience" section, fill out the details of your audience. You can choose audience characteristics such as age, gender, interests, and the list goes on!


Facebook posts and promoted posts (ads) can be fun, easy, and can reach anyone you want! However, as an alcoholic retailer it’s important that your posts are set up and categorized properly. In the age field above, it is important that you check that your audience be at least 21 years old.

You can even specify people based on interests. So for example, you could put, “Wine lovers, Enjoy entertaining, Craft Beer, etc” and this will help generate results.

Select Your Ad Placements

In the "Placements" section, decide where your ads will appear (Facebook, Instagram or Audience Network). If you select "Automatic Placements," your ads will be shown to your audience in a place that it's likely to perform best. If you would like to do this manually, select "Edit Placements."

Set Your Budget and Ad Schedule

In the "Budget & Schedule" section, you can choose a budget and set your ad's schedule.

Select an Ad Format

In the "Format" section, choose from several ad formats, including: Carousel, single image, single video, slideshow, or Canvas.


Choose your media

In the "Media" section, choose the creative you'd like to use in your ad. You can do just simple text ads, graphics with images, videos, or slideshows.                                                                                              

Add Text to Your Ads

After choosing your images, you can enter the text you'd like your ad to have. You may also have the option to add a call-to-action button, choose a pixel and more.

Placing Your Order and Payment

When you're ready, click "Place Order" at the bottom of ad creation to order your Facebook ads. The first time you place an order, you'll be asked to enter your payment information.

Your Ads Reach and Results

While creating your ad, you will be able to see Facebook’s estimated results on the right hand side of your screen.

After you’ve launched your ad, you will receive Facebook for Business notifications regarding your ad and be able to view the results. This will show information about how many people were exposed to your ad, viewed your ad, clicked your ad, etc.

Interested in learning more regarding audience options, best times to schedule, and what budget to set for your Facebook ads?

Interested in learning more regarding audience options, best times to schedule, and what budget to set for your Facebook ads?