Push Notification Best Practices

Now that you have the ability to create push notifications you might be wondering what are the best practices? Check out our top 7 tips for becoming a savvy mobile messaging extraordinaire!

  1. Keep it short
    People are busy and attention spans are short. 10 or fewer words is the sweet spot!

Screen Shot 2017-09-22 at 11.24.30 AM.png

2. What’s your wow factor?
When sending a message make sure it always is promoting an item, sale, event, tasting etc. We don’t want to spam the users, so making the message meaningful and beneficial is key. The best mobile marketers avoid creating noise but instead deliver thoughtful, creative, informed and strategic messages to the user.

3. Crafting your message

Screen Shot 2017-09-22 at 11.27.28 AM.png

Create a Title for your message: This will show up in bold on the push notification. This is a good place for your Wow Factor. Use the Message space to write the details of your push. You can skip subtitle.

4. Use your words

Screen Shot 2017-09-22 at 11.30.06 AM.png

It is proven in mobile messaging research that words matter. We want messaging to promote an action, and the words included in your message will either get users buying or swiping left. The most successful words in mobile messages are “off” and “come.” Using a message that promote “X% off a product this week” or “come over to Joe’s for a free tasting” are sure to be winners.

5. Time of Day
The best day to send a push notification is Thursday, and the most responsive users (ie: the most clicks) happen between 10AM and 1PM. Probably when most people are stuck at their desk dreaming of a cocktail.

Screen Shot 2017-09-22 at 11.31.37 AM.png

6.  Push notifications and emails
At Drync we have found the most successful campaign at driving sales are the combination of simultaneous emails and pushes. Imagine the scenario: an amazing wine comes in at a great price. You want to get that wine out the door, and you need to communicate it fast. So you quickly send an email to your subscribers (including your app users) promoting the product and right after you send out a push notification with the same information.

We have seen this strategy drive THOUSANDS of dollars in sales. Don’t underestimate this powerful partnership in your marketing toolbox.

Screen Shot 2017-09-22 at 11.32.35 AM.png

7. Know What Works- Insights
Localytics provides several tools for analyzing the effectiveness of your campaigns. After you send out a campaign, check back on the campaign to view total sends, open rate, click rate and rate of conversions.

Screen Shot 2017-09-22 at 11.34.23 AM.png

Looking for additional help? Check out our blog for a how to on the details of crafting a push notification.

National Holidays You Can Boost

Cheers.PNG

Wondering what to promote this month? Gain some inspiration from this compilation of national beverage holidays. There are way more than you might think. 

Because you need beverages to pair with food, we also included a section of national food holidays. Warning: some of these are deliciously random: National Sticky Bun Day? (Who are we kidding? We are SO in! Mmmmmm.) 

But seriously, timely promotions provide a great excuse to reach out to customers. Setting up push notifications and promotions around these holidays is a fun and effective way to re-engage them.

 

Food

January

Jan 4th - Spaghetti Day

Jan 5th - Whipped Cream Day

Jan 11th - Milk Day

Jan 19th - Popcorn Day

Jan 20th - Cheese Lover’s Day

Jan 22nd - Blonde Brownie Day

Jan 23rd - Pie Day

Jan 27th - Chocolate Cake Day

Jan 29th - Corn Chip Day

Jan 30th - Croissant Day

February

Feb 7th - National Fettuccine Alfredo

Feb 9th - National Bagel Day and National Pizza Day

Feb 13th - National Tortellini Day

Feb 19th - National Chocolate Mint Day

Feb 21st - National Sticky Bun Day

Feb 27th - National Strawberry Day

March

Mar 6th - National Oreo Cookie Day

Mar 9th - National Meatball Day and National Crab Meat Day

Mar 20th - National Ravioli Day

Mar 21st National French Bread Day

Mar 23rd - National Chip and Dip Day

Mar 27th - National Spanish Paella Day

April

Apr 5th - National Caramel Day and National Deep Dish Pizza Day

Apr 7th - National Coffee Cake Day

Apr 8th - National Empanada Day

Apr 11th - National Cheese Fondue Day

Apr 12th - National Grilled Cheese Sandwich Day

Apr 16th - National Eggs Benedict Day

Apr 27th - National Prime Rib Day

Apr 29th - National Shrimp Scampi Day

May

May 2nd - National Truffle Day

May 4th - National Orange Juice Day

May 6th - National Beverage Day

May 8th - National Have a Coke Day

May 10 - National Shrimp Day

May 13th - National Apple Pie Day

May 15th - National Chocolate Chip Day

May 28th - National Hamburger Day

June

Jun 3rd - National Egg Day

Jun 4th - National Cheese Day

Jun 10th - National Iced Tea Day

Jun 15th - National Lobster Day

Jun 16th - National Fudge Day

Jun 17th - National Root Beer Day

July

Jul 12th - National Jello Day

Jul 13th - National French Fry Day

Jul 18th - National Caviar Day and National Sour Candy Day

 

August

Aug 3 - National Watermelon Day

Aug 5th - National Oyster Day

Aug 6th - National Root Beer Float Day

Aug 18th - National Fajita Day

 

September

Sep 5th - National Cheese Pizza Day

Sep 9th - National Wiener Schnitzel Day

Sep 10th - National TV Dinner Day

Sep 15th - National Linguine Day and National Double Cheeseburger Day

Sep 18th - National Cheeseburger Day

Sep 20th - National Punch Day

Sep 22nd - National White Chocolate Day

Sep 26nd - National Dumpling Day and National Pancake Day

Sep 27th - National Chocolate Milk Day

Sep 29th - National Coffee Day

October

Oct 4th - National Taco Day

Oct 7th - National Frappe Day

Oct 11th - National Sausage Pizza Day

Oct 14th - National Dessert Day

Oct 17th - National Pasta Day

Oct 20th - National Brandied Fruit Day

Oct 22nd - National Nut Day

Oct 23rd - National Boston Cream Pie Day

Oct 24th - National Food Day

Oct 25th - National Greasy Food Day

Oct 28th - National Chocolate Day

Oct 31st - National Caramel Apple Day

November

Nov 1st - National Calzone Day

Nov 3rd - National Sandwich Day

Nov 6th - National Nachos Day

Nov 8th - National Cappuccino Day

Nov 16th - National Fast Food Day

Nov 19th - National Carbonated Beverage With Caffeine Day

Nov 20th - National Peanut Butter Fudge Day

Nov 23rd - National Espresso Day

Nov 26th - National Cake Day and National Cookie Day

Nov 28th - French Toast Day

December

Dec 8th - National Brownie Day

Dec 9th - National Pastries Day

Dec 13th - National Cocoa Day

Dec 19th - National Hard Candy Day

Dec 26th - National Candy Cane Day

Dec 30th - National Bacon Day

Alcohol

 

Jan 1st - Hangover Day

Jan 1st - Bloody Mary Day

Jan 17th - Bootleggers Day

Jan 24th - Beer Can Appreciation Day

Jan 25th - Irish Coffee Day

 

Feb 18th - National Drink Wine Day

Feb 22nd - National Margarita Day

 

Mar 3rd - National Mulled Wine Day

Mar 5th - National Absinthe Day

 

Apr 6th - New Beer’s Eve

Apr 7th - National Beer Day

Apr 19th - National Amaretto Day

 

May 9th - National Moscato Day

May 25th - National Wine Day

May 30th - National Mint Julep Day

 

Jun 4th - National Cognac Day

Jun 5th - National Moonshine Day

Jun 14th - National Bourbon Day

Jun 19th - National Martini Day

 

Jul 2nd - National Anisette Day

Jul 10th - National Pina Colada Day

Jul 11th - National Mojito Day

Jul 14th - National Grand Marnier Day

Jul 19th - National Daiquiri Day

July 24th - National Tequila Day

July 27th - National Scotch Day

 

Aug 3rd - National IPA Day

Aug 4th - International Beer Day

Aug 13th  - National Prosecco Day

Aug 16th - National Rum Day

Aug 25th - National Whiskey Sour Day

 

 

Sep 7th - National Beer Lover’s Day

Sep 15th - National Creme de Menthe Day

Sep 17th - National Crush a Can Day

Sep 28th - National Drink Beer Day

 

 

Oct 4th - National Vodka Day

Oct 16th - National Liqueur Day

Oct 27th - National American Beer Day

 

 

Dec 20th - National Sangria Day

Dec 24th - National Eggnog Day

Dec 31st - National Champagne Day

Other

 

Jan 3rd - Drinking Straw Day

Jan 6th - Technology Day

Jan 8th - Bubble Bath Day

Jan 29th - Puzzle Day

 

Feb 1st - National Get Up Day

Feb 20th - National Love Your Pet Day

Feb 24th - National Skip The Straw Day

 

Apr 1st - April Fools Day

Apr 11th - National Pet Day

Apr 22nd - National Earth Day

 

 

May 1st - National Mother Goose Day

May 4th - National Star Wars Day (May the Fourth be With You)

May 5th - Cinco de Mayo

 

 

Jun 6th - D-Day

Jun 8th - National Best Friend Day

(Second Sat in June - National Rose Day)

Jun 23rd - National Hydration Day and National Pink Day

 

Sep 2nd - National VJ Day and National Tailgating Day

Sep 10th - National Grandparents Day

Sep 18th - Air Force Birthday

Sep 28th - National Good Neighbor Day

 

Oct 4th - National Golf Lovers Day

Oct 13th - Navy Birthday

Oct 24th - UN Day

Oct 27th - Navy Day

 

Nov 8th - National Harvey Wahlbanger Day

Nov 10th - Marine Corps Birthday

 

Dec 4th - National Dice Day

Dec 28th - National Card Playing Day

 

Want some help with promotional ideas and execution? Don’t hesitate to reach out. We can help maximize your email and social media campaigns with deeplinks and promo codes.


 

Using Deeplinks

What is a Deeplink?

A deep link or branch link is a link created to specify a dictionary of data that you want to pass into the app, so that you can take the user to a specific product, or piece of content within the app.

To put it simply, deeplinks differ from regular web links because they allow you to bring a user directly to the product or collection you’re featuring in the app. Without the deeplink, users would be brought to their app store, even if they already had the app.

Why is This Important?

Deeplinking is important because it makes the experience more enjoyable for the user, which ultimately can encourage purchases. It’s a win-win.

Using deeplinks also allows you to drive growth and be more targeted in your marketing promotions tactics.

Without deep linking analytics, identifying who your rock star platform users are requires a substantial amount of custom analytics. Identifying what users on your platform are driving the most installs becomes tough and even harder to continue promoting.

 

Custom Marketing Plan

The goal of marketing services is to drive downloads, increase engagement and get your store sales.

Marketing service levels can be tailored to your needs, ranging from basic services which help bring your app to market, to receiving a dedicated full-time team of app marketing experts.

Marketing Services:  

  • Marketing Plan Development
  • Email Campaign Management
  • Promotions and Collection Creation
  • Collateral
  • Partnerships, Media Outreach and Event Support

Advertising Management Services: 

  • iTunes Search Ads
  • Google Inside AdWords
  • Samsung Pay Merchant Promotions
  • Facebook Ad / Promoted Post Campaigns

Drync will work with your marketing team to create a customized marketing campaign that builds upon your current marketing assets (email list, social media following, store traffic, tastings, wine clubs, special services, etc.) to drive app adoption, and identify marketing opportunities to attract new audiences, create buzz and build user engagement. Contact Kat at Drync today to get started on your custom marketing plan!

 

Smart Banners

What is a Smart Banner?

A Smart Banner is a way to raise awareness about your app while a user is already viewing your website on their mobile device. If a user is viewing your website on their phone, a Smart Banner pops up informing users to open or download your app. The link is known as a "smart link," meaning it includes the routing logic to automatically open the app when a user clicks on it. 

If the app is already installed on a users device, the Smart Banner will launch the app when a user clicks on it. If the user does not have your app on their device, tapping the Smart Banner will direct the user to download the app in the App Store.

If your app is not available in the user's location, the banner will not display.

 

 

 

Example of the Smart Banner if the user does not already have your app installed.

 

 

 

Example of the Smart Banner if the user already has your app installed.

 
 

To get started with smartbanners, Apple provides a great "how-to" guide: click here to check it out. And don't forget, if you need any more assistance, reach out to Aimee at Drync. 

iTunes Search & Google Ads

Using best practices from Apple iTunes Search, Drync will create and measure paid search campaigns for keywords in four key search term segments:

  • Competitor Terms
  • Generic Non-Brand Terms
  • Brand Terms
  • Apple Search Match

We will establish target audiences, set maximum bids and budgets for each segment, measure performance and modify campaigns regularly to maximize results/ROI.

Managing Ads is a service provided by Drync's team of marketing experts. Please connect with Kat at Drync if you are interested in taking advantage of this service. 

 

Your App Store Display

Your app store display is a public space where interested users can get to know your store, unique marketing message and why they should download your app. 

To finalize your app store display, you will need to approve:

  • The Name of Your App
    • The name of your app does not have to be the exact name of your store. It's okay to get creative; something like, "Joe's Liquor Barn Express" distinguishes the app but maintains your brand.
       
  • Your App Store Description
    • Example: "Put Joe's Liquor Barn in your pocket! Shop more than 10,000 wines, spirits and beers from your phone and have your order ready for you at the store. Search products by name, browse by filter or snap a photo of the product's label with your app. 

      Simply snap a photo of what you are drinking and save your personal rating. If we have it, you can buy it from your phone in seconds and choose your Joe's Liquor Barn pick-up location. If not, Joe's Liquor Barn will give you recommendations of similar items that we have in stock. You can also search products by name or filter by style, region and variety."
       
  • Hex Colors for Your App
    • These set the guidelines for primary and secondary colors that will be used in your app to maintain your branding.
       
  • App Keywords
    • Your app's keywords are what Drync will use to set up search criteria for your app.

Contact Kat at Drync to get started on your app store description. 

 

Welcome Emails

Drync sends out automated emails to new app downloaders on your behalf. Each user receives an automated email on the day they sign up, and also on their one month anniversary.

These emails are meant to generate excitement about your app, promote specials to downloaders and to showcase your apps unique features.

Drync will create the emails and send you tests messages for approval prior to beginning the campaign.The copy is entirely editable, and able to be tailored to your store’s exclusive marketing messages.

These emails have proven to be successful in getting more orders through the app when they are offered a "first time buyer" promotion and a "one month buyer" promotion, so be sure to let us know what promotions you would like create! Contact Kat at Drync to get started on your custom welcome emails.

Check out samples of these emails below: